To acknowledge the outstanding quality in the cup, we have chosen to pay 58% above the market price for the coffee from Planadas. We call it a 'quality bonus' so you know the direct impact your coffee choice has on the farmer. Thank you for being a part of this rewarding journey.
We have laid out all the numbers for you in our Transparency Report.
About Planadas
This organic coffee is a blend from some of our favourite producers in the Planadas area of Tolima.
The Planadas group began with nine farmers, including the Enciso family and Reinel Perez, and has since grown to around 30 members.
The region is extremely lush, with a microclimate that feels both untouched and complex. These natural conditions have a clear impact on the flavour profile — Planadas is consistently approachable, yet offers interesting aromas of stone fruits and ripe melon, paired with a pleasantly noticeable acidity.
How much is the farmer paid?
Coffee Collective trades directly with producers, ensuring that the payment goes into the right hands. When you purchase a bag of coffee you will know how much the producer is paid.
Transparency in coffee prices
The graph above shows you the difference between the quality bonus and the ICO market price, as well as the Fairtrade price. Neither the market price nor Fairtrade clearly and transparently informs you about how much money actually reaches the farmers.
In contrast, the quality bonus provides you with a market comparison that is transparent.
The purple pillar represents the price that Coffee Collective paid to the Planadas group. This is the price we paid above the market price. Therefore, they have received $4.15 per pound for this harvest.